The use of search engines for a n online business
The social media websites?that I will? look at are - Facebook, Twitter &?LinkedIn.
How do they operate?
How can Facebook be used for a business online? More and more businesses with an online presence will link users to a Facebook page. They will also frequently use twitter and RSS feeds.?Knowing how to use?Facebook for business has become an essential skill to have in the job search and a vital part of online marketing strategies.?Facebook has found a way to make itself the link between the brand and the consumer. Fan Pages are targeted more toward a specific entity rather than an individual social networking with friends and family. Just because they are labelled Fan Pages does not necessarily mean that the entity is a celebrity, a band, etc. Fan sites can be created for anything, especially online stores. More and more businesses are making use of Fan pages to target their users to a Facebook entity that represents their enterprise.
Facebook is the largest online social networking website and has currently over 1 billion users.
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How can Twitter be used for a business online?
Twitter is a good way to promote your business online in my opinion. These facts will help you to understand why:
You will be able to connect to your customers as they themselves will be using Twitter. Twitter has become a daily routine for many people as an unsatisfied customer will leave feedback on there and then you can help them.
Branding is one of the main uses for Twitter, this allows you to connect with people and allows you to create an account.
? ? Once you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customer?s service. Listening to them will help you in the future. Marketing?is one of the?reasons to use twitter?as it gets?your?market your product or services to more people and the best part about that is its free. You don?t have to pay. If you have succeeded gaining some popularity with your Twitter account you will know how viral Twitter can be. This will be part of your marketing strategies that you can use in the future. Twitter can help you increase sales and help make a profit. Once you have engaged with Twitter then your customers/followers will be loyal to your brand for a long time. This is a link to my Twitter account, @tampsett10
LinkedIn is the biggest professional network in the world with 100 million members. There are a lot of reasons why LinkedIn?could be really valuable to your business, so let me share with you some reasons you should use LinkedIn.
To attract business clients, accelerate go to market opportunities, generate new leads & fill pipelines, shorter sales cycles, larger per deal purchases, longer clients lifecycles, to create an online community, to maintain "Top of mind awareness" and to establish cutting edge social strategies.
How to use them effectively?
The use of social media can be very useful in online businesses today as everyone goes online and most people nowadays own a computer.
It is a fact of corporate life nowadays that more and more businesses are waking up to the potential of social networking and how they can exploit it in order to gain a competitive advantage.
This could mean that Facebook or Twitter can be used purely as a marketing tool or as another customer-facing communication channel.
Did you know that around 83 percent of people in the United Kingdom own a computer.
To see some fascinating statistics about the internet and how many people use it from different countries then click on the link below:
http://www.internetworldstats.com/stats4.htm
Other areas of promotion - Podcasts & Banner Adverts
Research into trends, competitor analysis etc.
Source: http://shaun-business-start-up.blogspot.com/2013/05/marketing-promoting.html
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